About LineUpper

Built for the people who run football.

We build the platform that lets football clubs, academies, and federations run everything online — a website, competitions, academy, and matchday, in any language.

Our mission
Give every club a home online.
Across Georgia, clubs and academies run on spreadsheets, chat groups, and a patchwork of tools. LineUpper exists to give every club one platform — and a website worthy of it.
What we stand for

The operational layer should be invisible.

Every week, club administrators, coaches, and volunteers keep football running. They publish news, manage registrations, plan competitions, and keep their members informed — usually across a dozen disconnected tools.

"We shouldn't run the club from a group chat and a spreadsheet that's always out of date." — A football administrator we talked to

LineUpper brings the website, the dashboard, and the football operation into one platform — so the people who run football can spend more time on football.

Before LineUpper
📊Shared spreadsheet — always out of date
💬Chat group with 40 unread messages
📧A separate website no one can update
📁Registrations on paper and email
After LineUpper
✓One platform, one source of truth
✓Your website live in minutes
✓Competitions & academy in one place
✓Multi-language, on your own domain
What we stand for

Five principles that guide everything we build.

01
Football first
Every feature exists to serve football, not to add complexity.
02
Zero friction
If it takes more than a few taps, we redesign it.
03
Built for Georgia
Georgian football, Georgian language, Georgian needs — first.
04
Transparent
No surprise fees, no dark patterns, no lock-in.
05
Open to grow
From a single academy to a national federation.
Our story
2023
Tbilisi, Georgia
Built around Georgian football.

LineUpper started with a simple frustration: running a football club meant juggling spreadsheets, chat groups, and a website no one could keep up to date.

So we set out to build one platform that does it all — a public website, a dashboard, competition scheduling, academy management, and live streaming — multi-language from day one.

Today LineUpper is built for clubs, academies, and federations across Georgia. Our focus stays the same: bring the whole football operation into one place, and make the operational layer invisible.

The team

The team behind LineUpper.

PR
Product
Roadmap & design
We build with clubs, shipping features that remove busywork and put football first.
EN
Engineering
Platform & reliability
We keep your site fast, secure, and always on, on your own domain.
SP
Support
Onboarding & success
We help every club get set up and get the most out of LineUpper.
GE
Local
Built in Georgia
Built for Georgian football, in any language your audience speaks — close to the clubs we serve.
Values

How we work.

Ship to learn
We release early, listen hard, and iterate fast. Perfect is the enemy of useful.
Respect the user's time
Every screen, every flow — optimized to get the user back to football faster.
Say what you mean
Honest pricing, honest communication, honest product. No bait-and-switch.
Football is community
We build for the team, the club, and the federation — not just the administrator.
Think long
We optimize for trust over revenue. Short-term shortcuts undermine the platform.
Stay curious
Football evolves. We stay close to clubs, coaches, and players to evolve with it.
Get in touch

We'd love to hear from you.

Whether you're ready to sign up, have a question, or want to give feedback — reach out. We respond to every message personally.

General enquiries: hello@lineupper.ge
Press & partnerships: press@lineupper.ge
Book a demo
See LineUpper in action
A 20-minute walkthrough tailored to your organization. No sales pitch, just the product.
Request demo →
We're hiring
Join the team
If you love football and software, we'd love to hear from you. We're a small team building something meaningful.
View open roles →
Ready to get started?
See all features